Iisicathulo sezingubo zamadodaimakethe e-United States ibe nezinguquko ezinkulu kule minyaka eyishumi edlule, iqhutshwa ukuvela kokuthandwa ngabathengi, intuthuko kwezentengiselwano ze-e-commerce, kanye nokushintshwa kwamakhodi okugqoka emsebenzini. Lokhu kuhlaziya kunikeza umbono jikelele wesimo samanje semakethe, izitayela ezibalulekile, izinselele, namathuba okukhula kwesikhathi esizayo.
Imakethe yezicathulo zokugqoka zabesilisa yase-US inenani elilinganiselwa ku-$5 billion kusukela ngo-2024, nokukhula okusesilinganisweni okulindeleke eminyakeni ezayo. Abadlali abakhulu emakethe bafaka izinhlobo ezifana no-Allen Edmonds, Johnston & Murphy, Florsheim, kanye nemikhiqizo ephuma ngqo kubathengi (i-DTC) efana ne-Beckett.Simon-onkanye namabhuzu angoLwesine. Imakethe inokuncintisana kakhulu, nezinkampani zibanga ukuhlukaniswa ngekhwalithi, isitayela, ukusimama, namanani amanani.
Ukwenziwa Kwezingubo Ezijwayelekile: Ukushintshela ekugqokeni okungajwayelekile kwebhizinisi ezindaweni eziningi zokusebenza kwehlise isidingo sezicathulo zokugqoka ezisemthethweni. Izitayela ze-Hybrid, njengamateki okugqoka nama-loafers, ziya ngokuya zithandwa.
Ukukhula Kwe-E-commerce: I-akhawunti yokuthengisa eku-inthanethi yamaphesenti akhulayo emakethe. Abathengi bayakwazisa ukuba lula kwama-try-ons, ukubuyekezwa kwemikhiqizo enemininingwane, kanye nembuyiselo yamahhala, osekujwayelekile embonini.
Ukusimama Nokukhiqiza Okufanelekile: Abathengi abaqaphela imvelo bashayela isidingo sezicathulo ezenziwe ngezinto ezisimeme futhi ezikhiqizwe ngaphansi kwezimo zokusebenza ezilungile. Imikhiqizo iphendula ngezinto ezintsha ezifana nesikhumba se-vegan nezinto ezigaywe kabusha.
Ukwenza ngendlela oyifisayo: Izicathulo ezenziwe zaba ngezakho ezenzelwe izintandokazi zomuntu ngamunye ziyadlondlobala, zisekelwa intuthuko ekukhiqizeni okudijithali nokuhlaziya idatha yekhasimende.
Ukungaqiniseki Kwezomnotho: Ukwehla kwamandla emali namandla okusebenzisa umthengi aguquguqukayo kungaba nomthelela ekuthengeni okukhethekile njengezicathulo zokugqoka eziphezulu.
Ukuphazamiseka Kwe-Supply Chain: Izinkinga ze-Supply Chain Global ziye zabangela ukubambezeleka kanye nezindleko zokukhiqiza ezikhuphukile, kube inselele amabhrendi ukugcina inzuzo ngaphandle kokudlulisela izindleko ezeqile kubathengi.
Ukugcwala Kwemakethe: Inombolo ephezulu yabaqhudelana nabo emakethe yenza ukuhlukanisa kube inselele, ikakhulukazi kumabhrendi amancane noma asafufusa.
Ukuguqulwa Kwedijithali: Ukutshala imali ekwenzeni kube ngokwakho okushayelwa yi-AI, into engekho ngokoqobo (i-AR) yama-try ebonakalayo, nezinkundla eziqinile ze-inthanethi kungathuthukisa ulwazi lwamakhasimende futhi kuqhubekisele ukuthengisa.
Ukwanda Komhlaba Wonke: Nakuba lokhu kuhlaziya kugxile e-US, ukunwebela ezimakethe ezisafufusa ezinezigaba ezimaphakathi ezikhulayo kuveza ithuba elibalulekile.
Izimakethe ze-Niche: Ukunikeza izethameli ze-niche, njengabathengi be-vegan noma labo abafuna ukwesekwa kwamathambo, kungasiza amabhrendi agqame endaweni yemakethe egcwele abantu.
Ukuhlanganyela Nezinhlelo Ezinomkhawulo: Ukubambisana nabaklami, osaziwayo, noma amanye amabhrendi ukuze udale amaqoqo akhethekile kungadala i-buzz futhi kuhehe abathengi abancane.
Isiphetho
Imakethe yezicathulo zezingubo zabesilisa yase-US isempambanweni yezindlela, ilinganisa isiko nokuqamba okusha. Amabhrendi azivumelanisa ngempumelelo nokushintsha okuthandwa ngabathengi, amukele ukusimama, futhi asebenzise amathuluzi edijithali abekwe kahle ukuze aphumelele. Naphezu kwezinselelo, amathuba ayandile ezinkampanini ezizimisele ukusungula izinto ezintsha kanye nokubhekana nezidingo eziguqukayo zabathengi besimanje.
Isikhathi sokuthumela: Dec-24-2024
