Iisicathulo sengubo yamadodaImakethe e-United States iye yashintsha kakhulu eminyakeni eyishumi edlule, iqhutshwa ukushintsha kwezintandokazi zabathengi, intuthuko kwezentengiselwano ze-inthanethi, kanye nokushintsha kwemithetho yokugqoka emsebenzini. Lokhu kuhlaziya kunikeza umbono jikelele wesimo samanje semakethe, izitayela ezibalulekile, izinselelo, kanye namathuba okukhula esikhathini esizayo.
Imakethe yezicathulo zabesilisa zase-US inenani elilinganiselwa ku-$5 billion kusukela ngo-2024, kanti kulindeleke ukukhula okumaphakathi eminyakeni ezayo. Abadlali abakhulu emakethe bafaka phakathi imikhiqizo efana ne-Allen Edmonds, iJohnston & Murphy, iFlorsheim, kanye nemikhiqizo emisha eqondile eya kubathengi (DTC) efana neBeckett.USimon-onkanye neThursday Boots. Imakethe inokuncintisana okukhulu, nezinkampani ezincintisana ngokwahlukana ngekhwalithi, isitayela, ukusimama, kanye namaphuzu entengo.
Ukwenziwa Kwezingubo Ezijwayelekile: Ukushintshela ezingutsheni zebhizinisi nezingajwayelekile ezindaweni eziningi zokusebenza kuye kwehlisa isidingo sezicathulo zendabuko ezijwayelekile. Izitayela ezihlanganisiwe, njengezicathulo zokugqoka kanye nama-loafers, ziya ngokuya zithandwa.
Ukukhula Kwezentengiselwano Ze-inthanethi: Ukuthengisa ku-inthanethi kubangela inani elikhulayo lemakethe. Abathengi bayakwazisa ukulula kokuzama okubonakalayo, ukubuyekezwa kwemikhiqizo okuningiliziwe, kanye nokubuyiselwa kwamahhala, osekuyinto ejwayelekile embonini.
Ukusimama kanye Nokukhiqizwa Kokuziphatha Okuhle: Abathengi abaqaphela imvelo baqhuba isidingo sezicathulo ezenziwe ngezinto ezihlala isikhathi eside futhi ezikhiqizwa ngaphansi kwezimo zomsebenzi zokuziphatha okuhle. Imikhiqizo isabela ngezinto ezintsha ezifana nesikhumba se-vegan nezinto ezisetshenziswe kabusha.
Ukwenza Ngokwezifiso: Izicathulo ezenziwe ngokwezifiso ezifanelana nezintandokazi zomuntu ngamunye ziyathandwa, zisekelwa yintuthuko ekukhiqizweni kwedijithali kanye nokuhlaziywa kwedatha yamakhasimende.
Ukungaqiniseki Kwezomnotho: Ukwehla kwamandla emali kanye nokuguquguquka kwamandla okusebenzisa imali yabathengi kungathinta ukuthengwa okuqondile njengezicathulo zezingubo zekhwalithi ephezulu.
Ukuphazamiseka Kwe-Supply Chain: Izinkinga ze-supply chain zomhlaba wonke zibangele ukubambezeleka kanye nokwanda kwezindleko zokukhiqiza, okwenza kube nzima kuma-brand ukuthi alondoloze inzuzo ngaphandle kokudlulisela izindleko ezinkulu kubathengi.
Ukugcwala Kwemakethe: Inani elikhulu labancintisana emakethe lenza ukwehluka kube yinselele, ikakhulukazi kumabhrendi amancane noma asafufusa.
Ukuguqulwa Kwedijithali: Ukutshala imali ekwenzeni ngokwezifiso okuqhutshwa yi-AI, i-augmented reality (AR) yama-virtual try-ons, kanye namapulatifomu aqinile aku-inthanethi kungathuthukisa ulwazi lwamakhasimende futhi kukhuthaze ukuthengisa.
Ukwanda Komhlaba Wonke: Nakuba lokhu kuhlaziya kugxile e-US, ukwanda kuya ezimakethe ezisafufusa kanye nezigaba eziphakathi ezikhulayo kuveza ithuba elibalulekile.
Izimakethe Ezikhethekile: Ukunakekela izithameli ezingochwepheshe, njengabathengi be-vegan noma labo abafuna ukwesekwa ngamathambo, kungasiza imikhiqizo ukuthi ivelele emakethe egcwele abantu.
Ukubambisana kanye nohlelo olulinganiselwe: Ukubambisana nabaklami, osaziwayo, noma eminye imikhiqizo ukudala amaqoqo akhethekile kungakhanga futhi kudonsele abathengi abasebasha.
Isiphetho
Imakethe yezicathulo zamadoda ase-US isenkingeni enkulu, ilinganisela isiko nokusungula izinto ezintsha. Imikhiqizo evumelana ngempumelelo nezintandokazi zabathengi ezishintshayo, yamukele ukusimama, futhi isebenzise amathuluzi edijithali ikulungele kahle ukuchuma. Naphezu kwezinselele, amathuba amaningi ezinkampani ezizimisele ukusungula izinto ezintsha nokubhekana nezidingo ezishintshayo zabathengi banamuhla.
Isikhathi sokuthunyelwe: Disemba 24-2024
