Ngesinye isikhathi, enhliziyweni yedolobha eliphithizelayo, u-Nike wayenombono onesibindi: yakha indawo lapho abathanda izicathulo bengahlangana khona ukuze baklame izicathulo zabo zephupho. Lo mbono waba yi-Nike Salon, indawo lapho kuhlangana khona ubuciko, ubuchwepheshe, nemfashini.
Isiqubulo esithi "Just Do It" sidalwe ngu-Dan Wieden, umsunguli we-ejensi yokukhangisa i-Wieden Kennedy, ngomkhankaso we-Nike eminyakeni eyishumi nesishiyagalolunye namashumi ayisishiyagalombili nesishiyagalombili. Ugqozi lwalo musho luvela emthonjeni ongalindelekile. U-Wieden ugqugquzelwe amazwi okugcina kaGary Gilmore, umbulali owalahlwa yicala. Ngaphambi nje kokubulawa kwakhe, uGilmore wathi, "Masikwenze." U-Wieden uguqule lokhu ku-"Just Do It," futhi kwaba ngesinye seziqubulo ezidume kakhulu emlandweni wokukhangisa, sithatha umoya wokuzimisela nesenzo u-Nike ayefuna ukusikhuthaza.
Zibone ngeso lengqondo ungena endaweni esesitayeleni, yesimanjemanje egcwele ubuchwepheshe bakamuva bokuklama izicathulo. ESalon ye-Nike, amakhasimende abingelelwa ochwepheshe abanobungane abalungele ukuwaqondisa ohlelweni lokudala izicathulo zabo eziphelele. Isebenzisa ubuchwepheshe bokuskena be-3D, isaluni ithwebula izilinganiso ezinembile zezinyawo zakho, iqinisekisa ukulingana okuhle ngaso sonke isikhathi. Izinketho azipheli, kusukela esikhunjeni sekhwalithi ephezulu kanye nezinto ezisimeme kuya kumnyama wenkosazane wemibala namaphethini.
Manje, masiyibuyisele kithi, LANCI SHOES. Lapha efekthri yethu e-China, sisebenza ngokukhethekile ekukhiqizeni izicathulo zesikhumba zabesilisa namateku ekhwalithi ephezulu. Njengesaluni ye-Nike, sikholelwa emandleni okwenza ngokwezifiso kanye nobuciko bekhwalithi. Ithimba lethu lezingcweti ezinekhono lisebenza ngokuzikhandla ukuze lidale izicathulo ezingabukeki zizinhle kuphela kodwa futhi ezizwakala zizinhle.
Ngokuhlanganisa amasu endabuko nobuchwepheshe besimanje, siqinisekisa ukuthi isicathulo ngasinye esisikhiqizayo sihlangabezana nezindinganiso eziphakeme zokunethezeka nokuqina. Kungakhathaliseki ukuthi ufuna isicathulo sesikhumba sakudala somcimbi osemthethweni noma itheku lesitayela sokugqoka kwansuku zonke, siyakumboza.
Umoya we-Nike Salon—ukudala, ukusungula izinto ezintsha, nokuzibophezela ekwenzeni okuhle—uhambisana ngokujulile namagugu ethu. Siyaziqhenya ngokuba yingxenye yemboni ehlala icindezela imingcele yalokho okungenzeka ezicathulweni. Njenge-Nike, sikholelwa ekwenzeni izinto ngendlela ehlukile, ekunikezeni okuthile okuhlukile kumakhasimende ethu. Futhi efektri yethu, sikhuthazwa yile ethos efanayo. Ngokukhiqiza izicathulo zesikhumba zamadoda namateku ahlanganisa isiko nokuqamba izinto ezintsha, siphilisa ingqikithi ye-Nike Salon kuwo wonke amapheya esiwakhayo.
Isikhathi sokuthumela: Aug-02-2024
