Kwake kwaba nesikhathi, enhliziyweni yedolobha elimatasa, iNike yayinomqondo onesibindi: ukudala indawo lapho abathandi bezicathulo babengahlangana khona ukuze baklame izicathulo zabo zamaphupho. Lo mbono waba yiNike Salon, indawo lapho ubuciko, ubuchwepheshe kanye nemfashini kuhlangana khona.
Isiqubulo esidumile esithi "Just Do It" sadalwa nguDan Wieden, umsunguli we-ejensi yokukhangisa uWieden Kennedy, ngomkhankaso weNike ngo-1988. Ugqozi lwalesi sisho luvela emthonjeni ongalindelekile. UWieden waphefumulelwa ngamazwi okugcina kaGary Gilmore, umbulali owayelahlwe yicala. Ngaphambi nje kokubulawa kwakhe, uGilmore wathi, "Masikwenze." UWieden washintsha lokhu kwaba yi-"Just Do It," futhi kwaba ngesinye seziqubulo ezidumile emlandweni wokukhangisa, ebamba umoya wokuzimisela kanye nesenzo uNike ayefuna ukusikhuthaza.
Cabanga nje ungena endaweni enesitayela nesimanje egcwele ubuchwepheshe bamuva bokuklama izicathulo. E-Nike Salon, amakhasimende amukelwa ochwepheshe abanobungane abakulungele ukubaqondisa enkambisweni yokudala izicathulo zabo eziphelele. Isebenzisa ubuchwepheshe bokuskena be-3D, i-salon ibamba izilinganiso ezinembile zezinyawo zakho, iqinisekisa ukulingana okuhle ngaso sonke isikhathi. Izinketho azipheli, kusukela ezikhumbeni zekhwalithi ephezulu nezinto ezihlala isikhathi eside kuya emibalabala namaphethini amaningi.
Manje, ake sibuyisele kithi, IZICATHULO ZASE-LANCI. Lapha efektri yethu eShayina, singochwepheshe ekukhiqizeni izicathulo zesikhumba zamadoda ezisezingeni eliphezulu kanye nama-sneakers. Njenge-Nike Salon, sikholelwa emandleni okwenza ngokwezifiso kanye nobuciko obusezingeni eliphezulu. Ithimba lethu labadwebi abanekhono lisebenza ngokungakhathali ukudala izicathulo ezingagcini nje ngokubukeka kahle kodwa futhi ezizwakala kahle.
Ngokuhlanganisa amasu endabuko nobuchwepheshe besimanje, siqinisekisa ukuthi izicathulo ngasinye esizikhiqizayo zihlangabezana nezindinganiso eziphakeme kakhulu zenduduzo nokuqina. Kungakhathaliseki ukuthi ufuna izicathulo zesikhumba zakudala zesenzakalo esisemthethweni noma izicathulo ezinesitayela zokugqoka nsuku zonke, sikuphathele konke.
Umoya we-Nike Salon—ukudala, ukusungula izinto ezintsha, kanye nokuzibophezela ekwenzeni kahle kakhulu—uthinta kakhulu izindinganiso zethu. Siyaziqhenya ngokuba yingxenye yomkhakha oqhubeka nokucindezela imingcele yalokho okungenzeka ezicathulweni. Njenge-Nike, sikholelwa ekwenzeni izinto ngendlela ehlukile, ekunikezeni okuthile okuyingqayizivele kumakhasimende ethu. Futhi efektri yethu, siphefumulelwe yile ndlela efanayo yokuziphatha. Ngokukhiqiza izicathulo zesikhumba zamadoda kanye nama-sneakers ahlanganisa isiko nokusungula izinto ezintsha, siletha ingqikithi ye-Nike Salon ekuphileni kuzo zonke izibili esizidalayo.
Isikhathi sokuthunyelwe: Agasti-02-2024
