Kwake kwenzeka, enhliziyweni yedolobha eliphithizelayo, uNike waba nombono onesibindi: Dala isikhala lapho abantu abathanda izicathulo bangahlangana khona ukuklama izicathulo zabo zamaphupho. Lo mbono waba yi-nike salon, indawo lapho ubuhlakani, ubuchwepheshe kanye nemfashini kuhlangana khona.
Isiqubulo se-Iconic "sikwenza nje" sakhiwe nguDan Wieden, ngokubambisana kwe-ejensi yokukhangisa Wieden Keeden Keeden Keeden Keennedy, ngomkhankaso waseNike eneminyaka eyishumi nesishiyagalombili nesishiyagalombili. Ugqozi ngale nkulumo lwaqhamuka emthonjeni obungalindelekile. UWeeden waphefumulelwa amazwi okugcina kaGary Gilmore, umbulali onecala. Ngaphambi nje kokubanjwa kwakhe, uGilmore wathi, "Masikwenze." I-Wielen yaba yile "ukukwenza nje," futhi yaba ngenye yeziqubulo ezaziwa kakhulu emlandweni wokukhangisa, ithumba umoya wokuzimisela nangezenzo ukuthi uNike afuna ukukhuthaza.
Cabanga nje uhamba ube yindawo enhle, yesimanje egcwele ubuchwepheshe bokuklama izicathulo. E-Nike Salon, amakhasimende abingelelwa ochwepheshe abanobungane abakulungele ukubahola ngenqubo yokwakha isicathulo sabo esifanele. Kusetshenziswa ubuchwepheshe bokuskena kwe-3D, i-salon ibamba izilinganiso eziqondile zezinyawo zakho, ukuqinisekisa ukuthi kufaneleke kahle ngaso sonke isikhathi. Ukukhetha akupheli, kusuka kuma-premium lezulu kanye nezinto ezizinzile ku-RAINBOW of Colour namaphethini.
Manje, ake sibuyisele kithi, izicathulo ze-lanci. Lapha efektri yethu eChina, sisebenza ngokukhethekile ekukhiqizeni izicathulo zesikhumba ezisezingeni eliphakeme nama-sneaker. Njenge-NIKE salon, sikholelwa emandleni ezenziwe ngokwezifiso kanye nobungcweti bekhwalithi yekhwalithi. Iqembu lethu labadwebi abanamakhono lisebenza ngokungakhathali ukudala izicathulo ezingabukeki kahle kodwa futhi zizizwa zizinhle.
Ngokuxuba amasu endabuko ngobuchwepheshe besimanje, siqinisekisa ukuthi izicathulo ngazinye zikhiqiza zihlangabezana nezindinganiso eziphakeme kakhulu zokududuza nokuqina. Noma ngabe ufuna isicathulo sesikhumba sakudala somcimbi osemthethweni noma i-sneaker enesitayela yokugqoka kwansuku zonke, sikutholile.
Umoya we-nike salon - ubuciko bokuqamba, ubuciko, nokuzibophezela ekuveleni okuhlezi ngokujulile ngamanani ethu. Siyaziqhenya ngokuba yingxenye yemboni ehlala icindezela imingcele yalokho okwenzeka ezicakweni zezinyawo. NjengoNike, sikholelwa ekwenzeni izinto ngendlela ehlukile, ekunikezeni okuthile okuhlukile kumakhasimende ethu. Futhi efektri yethu, siphefumulelwa yile-ETHOS efanayo. Ngokukhiqiza izicathulo zesikhumba zabesilisa kanye nama-sneaker ahlanganisa isiko nokuqamba izinto ezintsha, siletha umnyombo we-nalon yeNike empilweni kulo lonke umbhangqwana esidala.
Isikhathi sePosi: Aug-02-2024
